I help you sell what you buildβand build what sells using thoughtful, people-centered strategies.Β
I stumbled into Product and Content Marketing work by accident; ask me about it when we chat! βοΈ
Outside of startup work, I keep my PMM and content skills sharp by building, launching, and marketing no-code digital products (think online courses, Notion templates, or printable downloads!) on my Wordpress site.
π Say hi@mindofmica.com
P.S. I'm also a full-time cat mom to Macchi. π±
π Led product and feature launches to global audiences in 150+ countries
Β π Worked in fully remote global startups, collaborating with in-house and contractual marketing teams
βοΈ Published 100+ value-driven articles and videos, generating 500,000+ total views
π¨ In my zone of genius when I work on: positioning and messaging, copywriting, website design, funnel-building, product feature marketing, social media video
π Zoom out, then dive in. I spend 20% of focus on strategy-building, 80% on the execution and results-building.
π We learn better together. I won't have all the answers all the time; our best work comes from asking the right questions and being open to feedback.
π₯ Passion + perseverance + kindness. Things aren't always easy, but it's easier when we show up with grit and kindness.Β
π©΅ Take care of the right things in the right order. Take care of your people, and they'll take care of your business.
Launched Cococart's (YC '21) expansion from an ecommerce-only platform to an all-in-one business suite by introducing products for managing physical stores, including a Cloud Point-Of-Sale (POS) App, and QR Code Menu Ordering.
Work included:
Market and user research to understand prioritization for expansion to in-store products π
Leading new narrative rollout on the official site π£Β
Sales enablement by producing product demos π
Generating MQLs by building landing pages for POS app, QR code ordering, marketing tools, and loyalty software π»
On-ground go-to-market with early adopters π€
Led full conceptualization to launch of Cococart Unboxed, a Year in Review campaign that served to delight users with personalized stats about their business.Β
Work included:
Campaign concept development π‘
Copy and design for personalized emails for user wins and general small business trends π¨
Hero campaign video π₯
Personal project launching an online course on audience-building and content creation, based on my blog's audience and pain points.
Work included:
User research and interviews π΅οΈββοΈ
Course syllabus planning and lesson production π
Webinar sales funnel π³
Student success π©βπ«
Led Founders Launchpad's new focus on social media and thought leadership, generating over 2 million views on Instagram and growing the page from 400 to over 50,000+ followers.
Work included:
Content strategy & research π§
Customer persona creation π΅οΈββοΈ
Writing, video recording, editing π₯
Metrics tracking and iteration π
Personal project growing a YouTube channel from 0 to 1,600+ subscribers and 100,000+ views on productivity, personal development, and entrepreneurship videos.
Work included:
Ideation and content planning videos ποΈ
Production and video editing π½οΈ
Distribution and community management π₯
It's no secret that Mica is and always will be deeply immersed in the world of content marketing.Β
However, what truly distinguishes her from any other colleague I've collaborated with is her unwavering dedication to building self-sustaining communities and implementing user-centric strategies that genuinely influence product and brand recognition.
During her tenure at Cococart, Mica demonstrated remarkable agility when called upon to exceed her initial role and provide extensive support to the business.Β
This expansion extended beyond her primary responsibilities in content marketing, encompassing product marketing and design.Β
Mica seamlessly navigated these additional responsibilities, displaying rapid and thorough learning, a receptive attitude toward feedback, and a knack for asking the most pertinent questions, all while staying focused on the ultimate goal.Β
Her innate entrepreneurial spirit has the potential to propel product teams and organisations to new heights.
I cannot emphasize enough how highly I recommend Mica, and I'm confident that her colleagues would echo this sentiment without hesitation!
Head of Content, Ex-Meta
Mica is creative, motivated, and a high achiever. We collaborated in a team focused on improving the brand identity.
Her deep understanding of user's needs and motivations, along with her storytelling and designing skills, made her an exceptional leader for the team.Β
Her work helped the company in increasing brand recognition and awareness, including newsletters, social media content, landing pages, onboarding flows, and copywriting.Β
She leads with authenticity and transparency, inspiring trust and supporting the people who work with her.
Mica adapts perfectly to new situations and is great at tackling challenges head-on. She always takes the initiative to get things done ensuring the best qualities.
Having Mica in a team leads to success, she will bring great results, relentless dedication and impressive leadership!
Product Manager & Designer, Ex-Cococart