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I help you sell what you build—and build what sells using thoughtful, people-centered strategies.
I stumbled into Product and Content Marketing work by accident; ask me about it when we chat! ☕️
Outside of startup work, I keep my PMM and content skills sharp by building, launching, and marketing no-code digital products (think online courses, Notion templates, or printable downloads!) on my Wordpress site.
👋 Say hi.micagonzalez@gmail.com
P.S. I'm also a full-time cat mom to Macchi and Tortilla. 🐱
I believe the best marketing magic happens when we share our values. 🪄
What I do
🚀 Led product and feature launches to global audiences in 150+ countries
🌎 Worked in fully remote global startups, collaborating with in-house and contractual marketing teams
✏️ Published 100+ value-driven articles and videos, generating 500,000+ total views
🎨 In my zone of genius when I work on: positioning and messaging, copywriting, funnel-building, product feature marketing, social media video
What I value
🔍 Zoom out, then dive in. I spend 20% on strategy-building, 80% on the execution and results-building.
🎓 We learn better together. I won't have all the answers all the time; our best work comes from asking the right questions and being open to feedback.
🔥 Passion + perseverance + kindness. Things aren't always easy, but it's easier when we show up with grit and kindness.
🩵 Take care of the right things in the right order. Take care of your people, and they'll take care of your business.
What I've done
Cococart All-In-One Business Platform Narrative
Launched Cococart's (YC '21) expansion from an ecommerce-only platform to an all-in-one business suite by introducing products for managing physical stores, including a Cloud Point-Of-Sale (POS) App, and QR Code Menu Ordering.
Work included:
Market and user research to understand prioritization for expansion to in-store products 🛒
Leading new narrative rollout on the official site 📣
Sales enablement by producing product demos 📐
Generating MQLs by building landing pages for POS app, QR code ordering, marketing tools, and loyalty software 💻
On-ground go-to-market with early adopters 🤝
Cococart Unboxed: Year In Review Campaign
Led full conceptualization to launch of Cococart Unboxed, a Year in Review campaign that served to delight users with personalized stats about their business.
Work included:
Campaign concept development 💡
Copy and design for personalized emails for user wins and general small business trends 🎨
The Productive, Purposeful Creator Course Launch
Personal project launching an online course on audience-building and content creation, based on my blog's audience and pain points.
Work included:
User research and interviews 🕵️♀️
Course syllabus planning and lesson production 📚
Webinar sales funnel 💳
Student success 👩🏫
Founders Launchpad Social Media Relaunch
Led Founders Launchpad's new focus on social media and thought leadership, generating over 2 million views on Instagram and growing the page from 400 to over 50,000+ followers.
Work included:
Content strategy & research 🧐
Customer persona creation 🕵️♂️
Writing, video recording, editing 🎥
Metrics tracking and iteration 📈
Personal YouTube Channel
Personal project growing a YouTube channel from 0 to 2,200+ subscribers and 100,000+ views on productivity, personal development, and entrepreneurship videos.
Work included:
Ideation and content planning videos 🗓️
Production and video editing 📽️
Distribution and community management 👥
What else I can do
Social Media Content Creation
(bonus if your brand has a sense of humor 😉)
Lifecycle and Email Marketing
Blog and SEO Content Writing
UX Copywriting
All In One Platform Ad VideoCarousel.mp4Ad Campaign Creatives
What people have said about me
What truly distinguishes Mica from any other colleague I've collaborated with is her unwavering dedication to building self-sustaining communities and implementing user-centric strategies that genuinely influence product and brand recognition.
During her tenure at Cococart, Mica demonstrated remarkable agility when called upon to exceed her initial role and provide extensive support to the business.
This expansion extended beyond her primary responsibilities in content marketing, encompassing product marketing and design.
I cannot emphasize enough how highly I recommend Mica, and I'm confident that her colleagues would echo this sentiment without hesitation!
Hamizah Salikimen
Head of Content, formerly at Meta
Mica is creative, motivated, and a high achiever. Her deep understanding of user's needs and motivations, along with her storytelling and designing skills, made her an exceptional leader for the team.
Her work helped the company in increasing brand recognition and awareness, including newsletters, social media content, landing pages, onboarding flows, and copywriting.
She leads with authenticity and transparency, inspiring trust and supporting the people who work with her.
Mica adapts perfectly to new situations and is great at tackling challenges head-on. She always takes the initiative to get things done ensuring the best qualities.
Having Mica in a team leads to success, she will bring great results, relentless dedication and impressive leadership!
Giada Lanzalaco
Product Manager & Designer, formerly at Cococart
What to do next
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